Integrated Digital Marketing
Marketing, advertising, business development, and sales are the primary forces behind revenue growth. Learn the complex, nuanced mix of creative ideas, best practices, processes, and technology that drive marketing operations at companies large and small.
Experience:
What are you going to learn?
- High-level understanding of how marketing, sales, and business development ("BD") differ from each other
- In-depth case studies of how marketing, sales, and BD actually work in various industries and different types of companies
- Deep dive into the myriad different types of marketing: traditional (i.e. pre-internet), brand marketing, performance marketing, outbound vs. inbound, content marketing, conversational, influencer, affiliate, and more
- Hands-on training in the tools of the trade: CRM systems, email marketing systems, graphic design and content production systems, paid media / digital advertising platforms , data analytics tools, and more
- How to set up a marketing funnel and map out your customer journey
- How to calculate Customer Lifetime Value (LTV) vs. Customer Acquisition Cost (CAC)
- Live-fire exercises to hone your ability to generate and execute marketing and sales ideas
- How to talk to executives and managers about marketing, and how to sell them (and yourself!) on winning strategies
From iconic 1960s magazine ads to the Facebook ads for that pair of shoes you checked out online that you now see in your sleep, marketing has driven the commercial explosion of the 20th century. But it wasn't always this way — before the 1900s, did marketing exist? What is marketing anyway? Are marketing and sales the same thing? What about business development?
The reality is that what marketing, sales, and business development look like in different companies is as different as the products and services of those companies themselves. Communicating and promoting a business to the world and positioning it among its peers inherently cuts to the core of what the company stands for, why it exists, and what value it creates or exchanges with its customers.
Beyond those high-falutin ideas of "what marketing is" — how does it actually happen? From copywriting and creative production to email marketing, paid media / advertising, data analytics, cold-calling, live events, and more — marketing is a remarkably diverse collection of distinct, complementary activities.
For anyone who is curious about marketing or for those who are certain its what they want to pursue, knowing how to kick-start a career in a crowded, confusing space can be daunting.
- Live project for corporate sponsor
- Alpha Fellowship resume editing & LinkedIn profile review
About the Course
What are you going to learn?
- High-level understanding of how marketing, sales, and business development ("BD") differ from each other
- In-depth case studies of how marketing, sales, and BD actually work in various industries and different types of companies
- Deep dive into the myriad different types of marketing: traditional (i.e. pre-internet), brand marketing, performance marketing, outbound vs. inbound, content marketing, conversational, influencer, affiliate, and more
- Hands-on training in the tools of the trade: CRM systems, email marketing systems, graphic design and content production systems, paid media / digital advertising platforms , data analytics tools, and more
- How to set up a marketing funnel and map out your customer journey
- How to calculate Customer Lifetime Value (LTV) vs. Customer Acquisition Cost (CAC)
- Live-fire exercises to hone your ability to generate and execute marketing and sales ideas
- How to talk to executives and managers about marketing, and how to sell them (and yourself!) on winning strategies
From iconic 1960s magazine ads to the Facebook ads for that pair of shoes you checked out online that you now see in your sleep, marketing has driven the commercial explosion of the 20th century. But it wasn't always this way — before the 1900s, did marketing exist? What is marketing anyway? Are marketing and sales the same thing? What about business development?
The reality is that what marketing, sales, and business development look like in different companies is as different as the products and services of those companies themselves. Communicating and promoting a business to the world and positioning it among its peers inherently cuts to the core of what the company stands for, why it exists, and what value it creates or exchanges with its customers.
Beyond those high-falutin ideas of "what marketing is" — how does it actually happen? From copywriting and creative production to email marketing, paid media / advertising, data analytics, cold-calling, live events, and more — marketing is a remarkably diverse collection of distinct, complementary activities.
For anyone who is curious about marketing or for those who are certain its what they want to pursue, knowing how to kick-start a career in a crowded, confusing space can be daunting.
4 weeks group project
- Live project for corporate sponsor
- Alpha Fellowship resume editing & LinkedIn profile review
Our courses include live projects and guest speakers from companies such as
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