Marketing, advertising, business development, and sales are the primary forces behind revenue growth. Learn the complex, nuanced mix of creative ideas, best practices, processes, and technology that drive marketing operations at companies large and small.
From iconic 1960s magazine ads to the Facebook ads for that pair of shoes you checked out online that you now see in your sleep, marketing has driven the commercial explosion of the 20th century. But it wasn't always this way — before the 1900s, did marketing exist? What is marketing anyway? Are marketing and sales the same thing? What about business development?
The reality is that what marketing, sales, and business development look like in different companies is as different as the products and services of those companies themselves. Communicating and promoting a business to the world and positioning it among its peers inherently cuts to the core of what the company stands for, why it exists, and what value it creates or exchanges with its customers.
Beyond those high-falutin ideas of "what marketing is" — how does it actually happen? From copywriting and creative production to email marketing, paid media / advertising, data analytics, cold-calling, live events, and more — marketing is a remarkably diverse collection of distinct, complementary activities.
For anyone who is curious about marketing or for those who are certain its what they want to pursue, knowing how to kick-start a career in a crowded, confusing space can be daunting.
From iconic 1960s magazine ads to the Facebook ads for that pair of shoes you checked out online that you now see in your sleep, marketing has driven the commercial explosion of the 20th century. But it wasn't always this way — before the 1900s, did marketing exist? What is marketing anyway? Are marketing and sales the same thing? What about business development?
The reality is that what marketing, sales, and business development look like in different companies is as different as the products and services of those companies themselves. Communicating and promoting a business to the world and positioning it among its peers inherently cuts to the core of what the company stands for, why it exists, and what value it creates or exchanges with its customers.
Beyond those high-falutin ideas of "what marketing is" — how does it actually happen? From copywriting and creative production to email marketing, paid media / advertising, data analytics, cold-calling, live events, and more — marketing is a remarkably diverse collection of distinct, complementary activities.
For anyone who is curious about marketing or for those who are certain its what they want to pursue, knowing how to kick-start a career in a crowded, confusing space can be daunting.
Warren Buffet coined options "Weapons of Financial Mass Destruction" yet even he turned the launch keys. What did he mean, and why did he use them? Learn the core mechanics and use-cases of options in the real-world for investors ranging from retail to institutional scale.
Money makes the world go 'round, but who controls it? Learn how investment banks, private equity, venture capital and hedge funds direct money to opportunities. And the survival tools of finance professionals — including three statement analysis, core excel skills and valuation techniques.
If they come, you will build it. Product managers orchestrate decisions across multiple teams, creating products and experiences that customers love. Learn the critical techniques of product strategy, customer development, and product lifecycle management.